Country Roads Trust Formed to Help WVU Athletes
As name, image and likeness deals continue to redefine the landscape of college athletics and recruiting, there are some taking proactive steps to ensure the competitiveness of their preferred institutions. Inspired by similar ventures cropping up across the country, West Virginia University alumni Ken Kendrick and Oliver Luck announced Wednesday the creation of Country Roads Trust LLC, a company independent of WVU that will help Mountaineer student-athletes find NIL opportunities. “It’s a response from the marketplace,” Luck said on a conference call with reporters Wednesday ...